Welcome to

Crane Hospitality

Shaping Vibrant Experiences,
Redefining Hospitality.

At Crane Hospitality, we believe in the power of shared moments that unite guests and spark fresh possibilities. With decades of experience launching 1-of-1, upscale brands, we create concepts where elevated cuisine, immersive design, and vibrant energy converge. Driven by a passion for pushing boundaries in lifestyle hospitality, we meticulously craft environments that foster unforgettable culinary and social moments.

Our Ethos is rooted in a client-first methodology: we bridge the gap between concept vision and the guest’s reality, ensuring every brand is as operationally sound as it is experiential.

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Concept

Branding

Culinary

Design

Operations

Case Study | An ecosystem built for hospitality

See how we brought
Blü Prime Steakhouse to life

Concept & Creation

Reinventing the Traditional Steakhouse

At Blü Prime, we aimed to transform the classic steakhouse into a contemporary, high-energy dining experience. By merging culinary craftsmanship with modern flair, we set out to intrigue the senses at every turn. From premium cuts to a refined yet bold menu, our goal is simple: excite guests and elevate the art of dining.

Design & Atmosphere

Where Elegance Meets Vibrancy

The setting at Blü Prime offers more than a place to dine—it’s an immersive environment designed to spark connection. Clean architectural lines, thoughtful lighting, and striking details converge to create a space that feels both inviting and dramatic. Here, every element—from the seating arrangements to the décor—supports an ambiance of refined energy.

Impact & Experience

Crafting Unforgettable Moments

Blü Prime stands as a testament to our commitment to fostering memorable experiences. We’ve created a destination where innovation and hospitality flourish in equal measure, leaving guests with lasting impressions and stories to share. By embracing meaningful details and genuine service, we’ve built a space that continues to draw people back for more.

Our Leadership

A leap forward in modern dining, from proprietors that know experience dining.

Carlos Rodriguez, COO

Hospitality Industry Expert

Founding and Operating Partner in Blü Prime (new concept), the #1 Steakhouse in San Antonio (2024). Former General Manager of J-Prime (new concept), also #1 rated Steakhouse in San Antonio. Carlos has over 26 years of restaurant industry experience, specializing in upscale, fine dining new concepts.

Vanessa Turney, CEO

Entrepreneur, Creative

Founding Partner, designer, project manager, and marketing strategist for Blü Prime; Founder Crane the Agency, an award winning brand development agency. Previous national award winning designer, entrepreneur (A.R.T. Awards).

James Vadala, CTO

Technology and Strategy

Partner at Crane the Agency, an award winning brand development agency. Entrepreneur with 18 years of design and digital development experience leading digital growth and infrastructure.

Mike San Miguel, Beverage Director

Bar Industry Expert

18-year hospitality veteran and operations expert; Specialist in fine dining and craft mixology. Proven lead in high-volume bar management, beverage program innovation, and adaptive service operations. San Antonio native dedicated to heritage-driven hospitality and elevated guest experiences.

Kelly Myrick, Experiential Design

Guest experience

Founding Partner, designer, project manager, and marketing strategist for Blü Prime; Founder Crane the Agency, an award winning brand development agency. Previous national award winning designer, entrepreneur (A.R.T. Awards).

Our Brands

Contact us to view our concepts

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