At Crane Hospitality, we believe in the power of shared moments that unite guests and spark fresh possibilities. With decades of experience launching 1-of-1, upscale brands, we create concepts where elevated cuisine, immersive design, and vibrant energy converge. Driven by a passion for pushing boundaries in lifestyle hospitality, we meticulously craft environments that foster unforgettable culinary and social moments.
Our Ethos is rooted in a client-first methodology: we bridge the gap between concept vision and the guest’s reality, ensuring every brand is as operationally sound as it is experiential.
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Concept
Branding
Culinary
Design
Operations
Case Study | An ecosystem built for hospitality
See how we brought Blü Prime Steakhouse to life
Concept & Creation
Reinventing the Traditional Steakhouse
At Blü Prime, we aimed to transform the classic steakhouse into a contemporary, high-energy dining experience. By merging culinary craftsmanship with modern flair, we set out to intrigue the senses at every turn. From premium cuts to a refined yet bold menu, our goal is simple: excite guests and elevate the art of dining.
Design & Atmosphere
Where Elegance Meets Vibrancy
The setting at Blü Prime offers more than a place to dine—it’s an immersive environment designed to spark connection. Clean architectural lines, thoughtful lighting, and striking details converge to create a space that feels both inviting and dramatic. Here, every element—from the seating arrangements to the décor—supports an ambiance of refined energy.
Impact & Experience
Crafting Unforgettable Moments
Blü Prime stands as a testament to our commitment to fostering memorable experiences. We’ve created a destination where innovation and hospitality flourish in equal measure, leaving guests with lasting impressions and stories to share. By embracing meaningful details and genuine service, we’ve built a space that continues to draw people back for more.
Our Leadership
A leap forward in modern dining, from proprietors that know experience dining.
Carlos Rodriguez, COO
Hospitality Industry Expert
Founding and Operating Partner in Blü Prime (new concept), the #1 Steakhouse in San Antonio (2024). Former General Manager of J-Prime (new concept), also #1 rated Steakhouse in San Antonio. Carlos has over 26 years of restaurant industry experience, specializing in upscale, fine dining new concepts.
Vanessa Turney, CEO
Entrepreneur, Creative
Founding Partner, designer, project manager, and marketing strategist for Blü Prime; Founder Crane the Agency, an award winning brand development agency. Previous national award winning designer, entrepreneur (A.R.T. Awards).
James Vadala, CTO
Technology and Strategy
Partner at Crane the Agency, an award winning brand development agency. Entrepreneur with 18 years of design and digital development experience leading digital growth and infrastructure.
Mike San Miguel, Beverage Director
Bar Industry Expert
18-year hospitality veteran and operations expert; Specialist in fine dining and craft mixology. Proven lead in high-volume bar management, beverage program innovation, and adaptive service operations. San Antonio native dedicated to heritage-driven hospitality and elevated guest experiences.
Kelly Myrick, Experiential Design
Guest experience
Founding Partner, designer, project manager, and marketing strategist for Blü Prime; Founder Crane the Agency, an award winning brand development agency. Previous national award winning designer, entrepreneur (A.R.T. Awards).