At Crane Hospitality, we believe in the power of shared moments to unite people and spark fresh possibilities. We’re proud of our role in launching Blü Prime Steakhouse—where elevated cuisine, immersive design, and vibrant energy converge. Driven by a passion for pushing boundaries in lifestyle hospitality, we meticulously craft environments that foster unforgettable connections.
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Concept
Branding
Culinary
Design
Operations
Case Study | An ecosystem built for hospitality
See how we brought Blü Prime Steakhouse to life
Concept & Creation
Reinventing the Traditional Steakhouse
At Blü Prime, we aimed to transform the classic steakhouse into a contemporary, high-energy dining experience. By merging culinary craftsmanship with modern flair, we set out to intrigue the senses at every turn. From premium cuts to a refined yet bold menu, our goal is simple: excite guests and elevate the art of dining.
Design & Atmosphere
Where Elegance Meets Vibrancy
The setting at Blü Prime offers more than a place to dine—it’s an immersive environment designed to spark connection. Clean architectural lines, thoughtful lighting, and striking details converge to create a space that feels both inviting and dramatic. Here, every element—from the seating arrangements to the décor—supports an ambiance of refined energy.
Impact & Experience
Crafting Unforgettable Moments
Blü Prime stands as a testament to our commitment to fostering memorable experiences. We’ve created a destination where innovation and hospitality flourish in equal measure, leaving guests with lasting impressions and stories to share. By embracing meaningful details and genuine service, we’ve built a space that continues to draw people back for more.
Our Leadership
A leap forward in modern dining, from proprietors that know experience dining.
Carlos Rodriguez, COO
Hospitality Industry Expert
Founding partner in Blü Prime, the #1 Steakhouse in San Antonio (2024), and the former General Manager of #1 Steakhouse in San Antonio and with over 26 years of industry experience.
Vanessa Turney, CEO
Entrepreneur, Creative
Founding partner, designer, project manager, and marketing strategist for Blü Prime; Founder Crane the Agency, an award winning brand development agency.
James Vadala, CTO
Technology and Strategy
Partner, Crane the Agency; lead technology and systems with over 16 years of experience in the digital space.